Advice

Money Has a Cost

When I speak about the “cost of money” I am talking about just that. Allow me to explain it here to avoid boring you by repeating the same definition whenever I talk about it. All […]

Business Development

Naming Your Business

Choose the name of your business carefully. It will precede you wherever you go! What’s in a name? The right name can be an effective advertising tool that can help your customers understand what your […]

Business Development

Protect Your Brand

Take your business to the next level. Your business, products and services have a brand image that is recognizable to customers. Learn how to protect your marketing investment. Your brand has value Building a brand […]

Business Development

The Business Plan

The Seven Elements of The Business Plan Executive summary Company description Market analysis Organizational management Sales strategies Funding Requirements Financial projections 1. Executive summary The executive summary is the elevator pitch for your business. It […]